IPL Cinema 2024: Jio Cinema, which holds digital rights to IPL, set an unprecedented global concurrent viewer record of 33 million for an IPL livestreamed event. Their OTT platform provides fans with a thrilling viewing experience.
Beginning their campaign featuring MS Dhoni and Suryakumar Yadav at a small-town sweetmeats shop, their TVC is meant to poke fun at appointment viewing as part of its message of wasteful spending on appointments.
IPL Camera Angles
Nothing does a better job of capturing the high-octane action of IPL cricket than having the perfect camera angle. That is why the league employs various camera lenses such as spider cam, batsman cam, bird’s eye view and wicketkeeper view to capture every moment – these unique viewpoints bring something extra to broadcast broadcasts and broadcaster production values alike.
JioCinema has taken it one step further this year by providing multiple camera angles for all 74 matches, which users can switch between using the Multicam feature on either their app or STB. Furthermore, viewers can utilize JioCinema’s platform to access statistics like pitch heat maps and scorecards while those watching from larger screens can do so via their television screen.
With India’s massive smartphone user base, JioCinema has an enormous opportunity to increase IPL viewership on digital platforms and is making every effort to do just that by adding several innovative features to its IPL broadcasts.
as per Pioneer Epaper, One of the key changes Jio has implemented is Hype Mode. This feature enables viewers to watch matches with commentary in their preferred language while also seeing key stats on-screen, making for an unparalleled IPL viewing experience on digital platforms. Fans have taken great delight in this addition that promises to boost IPL viewership!
IPL has also introduced several features designed to enhance viewers’ viewing experience, such as language support for scoreboard and pitch heat map viewing, as well as switching between various camera angles of each match through Multicam Toggle feature. These additions make viewing experience much more immersive, helping keep audiences engaged throughout each match.
IPL Pitch Heat Maps
As the Indian Premier League kicks off its 2023 edition, fans can look forward to even more this time around. New rules have been implemented this year while Jio Cinema, the official digital broadcaster has dramatically transformed audience viewing experience by offering features such as camera angle switching.
Jio Cinema stands to gain an immense advantage this year over Disney+ Hotstar by streaming all Indian Premier League (IPL) matches free to its customers. Jio’s Indian telecom giant paid $2.7 billion for IPL rights, with Jio Cinema giving users access to each match streamed online with 4K resolution (UltraHD), multicam support, multiple camera angles per match viewing options and multilingual commentary language options for each match – offering viewers unparalleled viewing experiences!
JioCinema will make matches available to both Jio and non-Jio subscribers alike, including feature phones and smartphones with the JioCinema app installed. This includes score and pitch heat maps on phone screens while those watching laptops or larger screens will see this data along with the action. In addition to real-time match statistics and 12 different streaming languages to customize commentary and graphics.
JioCinema and Reuters have joined forces to provide live match stats and score updates throughout the tournament. JioCinema’s sports analytics firm will analyze all data from each match and present key match statistics and trends directly to viewers – keeping cricket fans up-to-date with the latest developments while giving an understanding of team tactics and strategies employed by each side.
As broadcasting evolves, traditional TV is being challenged by over-the-top (OTT) streaming services like Netflix. While traditional channels still dominate viewership, advertisers must find new ways of reaching fans if they wish to remain profitable and attract new ones. As consumer trends change and new viewers come online, advertisers need to find engaging strategies in order to connect with them effectively and increase viewership.
Jio Cinema, India’s leading OTT platform, has attracted millions of people who watch IPL matches live via mobile devices on Jio Cinema’s broadcasts – offering advertisers the perfect platform for reaching millions simultaneously through carefully crafted campaigns on Jio Cinema.
IPL (Indian Premier League) is one of the biggest sporting events worldwide and its per-match broadcast valuation ranks second only to America’s National Football League (NFL). Therefore, rights to broadcast IPL games are highly prized among digital streaming platforms like Hotstar and Disney Star; but Mukesh Ambani’s Reliance JioCinema has made headlines by offering free access to IPL content through their streaming app – potentially upending South Asian’s OTT landscape in its entirety.
JioCinema has already set a global record for concurrent viewers for live-streamed events, boasting 33 million concurrent viewers during its broadcast of an IPL match featuring Chennai Super Kings against Gujarat Titans that attracted 33 million simultaneous viewers, surpassing Hotstar’s previous record of 25.3 million set back in July last year.
Although viewership numbers have been impressive, many users have complained of poor streaming quality. Some users reported experiencing app lag and buffers throughout a game while others experienced difficulty connecting due to limited internet data limits allowed through mobile subscriptions.
Jio Cinema makes watching IPL matches even more immersive than before with commentary in seven languages and multiple camera angles – no wonder its app has quickly become one of India’s five free entertainment apps on smartphones!
JioCinema’s success with their IPL broadcast is evidence of how Indian OTT audiences have developed. Now more people spend more time using OTT services than watching traditional channels – making OTT platforms increasingly appealing to viewers who do not have access to traditional channels.
JioCinema set an astounding record when they livestreamed the Indian Premier League (IPL) final to 32 million concurrent viewers via Jio TV – surpassing Hotstar’s previous record of 25.3 million concurrent viewers by an astounding margin! JioCinema’s 2023 IPL campaign success shows how readily millennials are accepting transitioning away from traditional television towards streaming services like Jio TV.
As such, OTT players can expect their viewer base to expand this season. A key challenge facing India-based OTT services remains reaching rural and small town areas; television remains the preferred medium due to higher data costs, slower internet speeds and limited smartphone penetration in rural areas.
However, despite these challenges, India’s OTT audience universe is growing quickly and platforms like JioCinema can take advantage of this expansion to grow their subscriber bases and engage more young cricket fans while offering premium experiences at reasonable prices to attract customers from Tier 2 and Tier 3 cities.