New York Fashion Week (NYFW) is ready to be held again from September 8, 2021 to September 12, 2021. One of these prestigious fashion weeks will be held in the Battery Park area, Rainbow Room, Soho streets, and the Brooklyn Navy Yard.
Reporting from the New York Post, Tuesday (7/9/2021), NYFW usually attracts up to 230,000 people. However, due to the Covid-19 pandemic, this event will be held at half its usual capacity.
That means, the fashion show will be attended by around 150–200 guests. Most of the audience consisted of professionals in the fashion industry rather than designer friends and enthusiasts.
“NYFW isn’t coming back as expected, but rather is moving slowly amidst the delta variant (outbreak), with a fair amount of shows being digital only, and travel restrictions limiting attendance,” Fashion Law Institute founder and director Susan Scafidi told The Post.
Of the 119 shows on the official calendar, nearly a quarter are broadcast only in digital format, including Nicole Miller and Oscar de la Renta. Guests attending must show proof of having been vaccinated against Covid-19 by downloading the Clear Health Pass application.
Guests can also show proof of vaccine in paper form. The committee will check attendance by scanning the barcode for those who have been vaccinated. They are also tasked with telling guests to leave the event if they don’t have proof they’ve been vaccinated.
According to IMG, the show’s producer, NYFW show guests are strongly advised to wear masks. IMG also does not arrange the seats, but still limits the capacity during the show.
Adaptation in a Pandemic
IMG’s head of production, Georgi Versi, said, “We realized we weren’t completely out of the pandemic and the designers said they wanted to host a show (capacity) of between 150 and 200 people in the large space. Used previously.”
Meanwhile, NYFW founder Fern Mallis said it was essential to show a vaccination card and wear a mask. However, it will change the atmosphere of the fashion show.
Steven Kolb, chief executive of the Council of Fashion Designers of America, said designers created events that took the Covid-19 pandemic into account. “Audience capacity will be reduced by half, and we will see more outdoor performances,” he added.
NYFW also has strict protocols for its models and production teams. They will be monitored by “COVID-19 compliance staff,” according to a health and safety memo IMG shared with designers last month.
In addition, makeup and hairdressing tools must be single-use and discarded after use or sterilized. The robe can only be used once.
All clothes and shoes worn by models are stored in bags before and after use. Not a buffet. Consumption will be replaced with food in a box.