Sustainable fashion: An inevitable necessity or another fad in 2023?

Since the last few decades, a revolution has been taking place in the world of fashion, which has caught the attention of fashion enthusiasts. Once considered a niche concept, sustainable clothing has emerged as an eco-conscious fashion swapping across the nation, offering a breath of fresh air to environmentalists. 

But what is sustainable clothing in India? How did it manage to come into the limelight? If these questions come to your mind, read to the end to seek answers. Know how style and fashion meet consciousness through sustainable clothing in India.

What Is Meant By Sustainable Clothing?

Sustainable clothing, also known as ethical or eco-friendly clothing, refers to garments produced, designed and consumed in such a manner that it promotes a sense of social responsibility. It reduces all the harmful impacts on the environment and encompasses various practices and principles intending to reduce the fashion industry’s negative effect on the planet. 

Considering the aim of environmental sustainability, the following factors are taken into account:

Eco-friendly Materials:

Sustainable clothing is manufactured with renewable, organic and natural fibres like organic linen, cotton, or bamboo. Compared to traditional cotton or polyester, they require chemicals, energy and water during their cultivation and processing, causing less environmetal harm. 

Sustainable clothing (joggers)

Process of Manufacturing:

Sustainable clothing entertains responsible manufacturing practices that reduce pollution, waste products, and consumption of energy. The manufacturing process of sustainable clothing includes the usage of eco-friendly dyes, less water, renewable energy sources, and the implementation of upcycling and recycling techniques.  

Transparency in Supply Chain:

Brands promoting sustainable clothing prioritise transparency by tracking down the chain of their supply, taking measures towards the reduction of exploitation, ensuring fair labour practices and eliminating unsafe working conditions. 

What Causes An Increase In The Popularity Of Sustainable Clothing In India?


The increasing popularity of sustainable clothing in India is due to the following factors:

Environmental Awareness:

Increasing environmental awareness concerning the fashion industry is becoming a preoccupation of people. The negative impacts of fast fashion, like excessive generation of waste, water usage and pollution, led people to consider an alternative way. This, in turn, resulted in the growing popularity of sustainable clothing.

Ethical Concerns:

With the spreading of customer awareness about fair labour practices in the fashion industry, they want to support brands that offer fair wages, proper employee working conditions and treatment throughout the chain of supply. 

Concerns Encompassing Health and Safety:

The use of synthetic materials and toxic chemicals in the conventional method of production has adverse effects on the environment and human health. Sustainable clothing brands use non-toxic organic fibres and dyes to prioritise growing health and environmental concerns.

Influence of Celebrities and Social Media Influencers:

With the advantage of social media, celebrities and influencers play a huge role in shaping the fashion preference of consumers. Many celebrities have adopted the use of sustainable fashion and promoted various eco-friendly brands that are cropping up across India, making it mainstream. 

sustainable clothing

What Are The Benefits Of Opting For Sustainable Clothing?

Most benefits of opting for sustainable clothing are already discussed in detail. It is time to reflect on something not discussed. One of the most noteworthy benefits of choosing sustainable clothing is that one can minimize the negative impact on the environment without giving up on high-quality and unique designs. This is because sustainable clothing mostly emphasizes creativity, uniqueness, and craftsmanship. 

Most sustainable brands focus on the production of top-quality garments which will withstand the test of time and trends. Moreover, it also offers a sense of personal satisfaction as they know they are making a positive impact on the environment and supporting a social cause. It undoubtedly encourages a more intentional and mindful approach to fashion.

Final Thoughts

After learning about why sustainable men clothing is improtant, you must be excited to find brands and online platforms that offer sustainable clothing in India. You can explore Bottlenco’s wide range of eco-friendly clothing resorting to the latest trends and styles at affordable prices. What are you waiting for? Go through the exclusive collection and start building your cart now and get your favorite products delivered to your doorstep.

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